YouTube Competitor Analysis

Yes. Everything used here is public data that YouTube serves to anyone visiting the channel. There is nothing private involved, and the channel owner is not notified.

Which topics and formats outperform their own baseline, how often they publish, how long their videos run, and how their audience engages. What you cannot see is retention, click-through rate or revenue — those stay in their Studio.

Because channel size dominates everything else. A video with 50,000 views is a triumph on a 5,000-subscriber channel and a failure on a 5-million one. Comparing each video to its own channel’s median removes size from the equation, which is the whole idea behind outlier analysis.

Above 2× is worth a look, above 3× is worth studying properly. Below 1.5× is usually noise — normal variation between uploads, not a signal about the format.

Yes, and it is often the most useful thing you can do. Formats travel between markets with a delay, so a format overperforming abroad is one you can bring to yours before it saturates.

Because a channel from three years ago is a different channel. Thirty recent uploads give a stable median that reflects what it is doing now.